popcultist:

This is not the post on Smash I threatened last week, but this one is about another aspect of the show that is as baffling as…well, everything else about it. But that’s a topic for another time. Today, attention must be drawn to the complete lunacy that’s overtaken NBC’s marketing department,…

This isn’t really a response to your post about Smash’s use of twitter, so much as something to add.

I’ve seen the characters’ various tweets retweeted by people I follow, but I never knew they were backed by NBC. I was always under the impression that some social media-eager viewer had come up with these handles, the same way almost any phenomenon/character gets a twitter counterpart nowadays. The tweets are such dilutions of the characters that I thought the creators meant them to be irreverent and ridiculous (meaning I would never think NBC would do this to itself) (which I guess backs your point that this is a bad strategy).

Glamour magazine bothers me so much.